Earlier this year (2011), the East Central Regional SRTS Program released a Request for Proposals (RFP) for assistance in developing a “marketing campaign.” The purpose of this project – to promote the SRTS Program to parents, students, and other residents in the East Central Region, as well as individuals located throughout the State of Wisconsin.
Through the RFP process, Red Shoes PR, Inc. and A2Z Design, both of Appleton, WI, were selected to collaborate as the consultant on the project. Together, they bring in a combined expertise in communication, social media, and graphic design. Already, the consultant team has worked with East Central SRTS staff to develop a new brand/logo, launch the Facebook, Twitter, Flickr and YouTube social media portals, share SRTS efforts with local news outlets, and redesign the website.
Work will continue on the marketing campaign through 2011; look for more exciting things to come!