About the Campaign
Every day, children across East Central Wisconsin walk and bike to school. Their safety relies on all of us—drivers, parents, caregivers, and community members—paying attention and making safe choices on our roads. This year’s campaign builds on our ongoing efforts to make walking and biking safer and more accessible for students. By working together, we can reduce crashes, ease traffic congestion near schools, and give children the freedom to move safely and confidently in their communities.
